Today we are talking about the actual code of the page. We will put touching on two points.

Header Tags

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First, lets give a little background to what are tags and why they are important. Think about it when you’re ready a book or a magazine. When you see a small excerpt, your eyes will almost always glance there first to see what it’s saying. Maybe in a newspaper there is a head line title that really catches your eye and draws in your interest.

This is exactly what Header Tags (H tags) are meant for. When a search engine bot is looking at your page, it looks for the H tags (<H1>, <H2>, <H3>, <H4>, etc, up to H6) to find out what exactly is important about that page. So what can you do to emphasize these tags on your pages? I use some PHP code to fool around with how the tags are placed on my pages.

The H tags are important starting with the lowest number, making the H1 tag the most important.

In my header, I use code like this to move around the H1 tag:

<?php if ( is_home() ) { echo "<H1>"; } else { echo "<H2>"; } ?> <a href="/">Google Inside.</a><?php if ( is_home() ) { echo "</H1>"; } else { echo </H2>"; } ?>

When I’m using that code, I put the title of my blog within the H1 tags for the homepage and only the homepage. Then for single pages, I put the H1 tag around the actual title of the page (what the page is actually about).

Take a look: my homepage with only one H1 tag (view source) and then a page with the title as an H2 tag (view source).

It’s generally a good idea to have only one H1 tag per page. For H2, H3, and so on, I like to keep it to the follow: H1: one; H2: two; H3: five; H4: 10; H5: 15; H6: 20. That way the bots don’t get overwhelmed about what the page is about.

Meta Tags

Now for meta tags. Search engines used to base search results almost purely on their meta tags, but that has since changed quite a bit. Webmasters started cheating and using meta tags that didn’t have any relevance to their pages so the search engines changed how they ranked the pages. Meta tags are very old, but I feel they are still useful.

A lot of blogs simply let the search engines figure out what to put for the description, but I feel it’s important to be able to control what visitors see in the search engine results.

I use a plugin called Another Wordpress Meta Plugin. What it does is it lets you input custom values for both the keywords and the description for each post. Yes, it does add to the amount of time you spend on each post, but I feel it has helped my ranking positions quite a bit by doing that. The plugin is fairly basic to use and doesn’t require anything out of the ordinary.,

If you have a plugin that you find useful for the meta information, please comment about it and I’ll see about adding it to this post. There are a ton of meta tag plugins out there, but the one above is that I’ve had experience with and it works for me (using Wordpress 2.1.2)

Original News : weblogtoolscollection.com

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