The Women Online report analyzes the impact that new Internet video content and advertising are having—or not having—on female Internet users, who make up over half the US Internet population.

Amid all the excitement online video is causing, marketers must keep one fact in mind: Of the estimated 97 million females online in the US, only 66% of them actually watch videos online, compared with 78% of males who do.

Why the difference between the sexes—and will their online viewing habits balance out in the near future?

Source and More  :   www.emarketer.com

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