Just a small update on how things are going. I haven’t talked about Walamu’s status in a bit, but the site’s actually doing pretty well. As I’m meeting more people here at Rutgers, more people are hearing about Walamu and the word-of-mouth effect keeps multiplying. It’s not at a level where it’s self sustainable yet, but most of the visitors that come to Walamu are via word-of-mouth only second to Facebook. It’s turning out to be pretty hard to shift the focus from the marketplace to the classifieds aspect of the website. Since textbook season is over, I’ve been working on pushing the classifieds side of the website. I placed an ad in our college newspaper’s classifieds section about Walamu’s classifieds, but that didn’t do much. I also tried messaging people who were looking for roommates on Facebook, but then I get stopped for spamming. I know that people who are already in need of classifieds should be where I should target my marketing. Even with this strategy, however, getting the classifieds moving is proving pretty hard. Nonetheless, I think as more people hear about Walamu this should correct itself to some extent as people get more used to the website.

In other news, Randall Pinkett, the winner of The Apprentice and author of Campus CEO, will be at Rutgers tomorrow signing books. I will definitely be there and hoping that my copy of Campus CEO will arrive in the mail from Amazon tomorrow. If not, I might just have to buy a copy from the bookstore. If I’m lucky enough to get two copies signed, I might do some sort of giveaway with one of them.

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