It just works.

That’s the new tagline Apple is using to woo PC users who are thinking of upgrading to Vista but find they must buy a newer, more powerful, and expensive PC first. And since you can run Windows on a Mac, why not get an Apple.

I say ‘it just works,’ when it comes to Apple’s ads.

To see all the effective Apple ads, click here.

To watch all the Super Bowl ads again or for the very first time, and to rank them in the order they should be in, click here.

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