So, recently I wrote a couple of posts about on-line TV and my frustration with the current options available to us lowly consumers. I mentioned that while there was alot of great content out there, and that there was some solid technology to view it, both need to come up a notch as the tech still needs work and there still isn’t A+ content available free and legally for online watchers through the existing chanels.

Enter this months issue of Wired.

Did you know that the founders of Kazaa and Skype have formed a new company to compete with the archaic broadcast televison world in the same way they used Skype to upend the traditional telcoms. Well, you do now.

Ladies and Gentelman, I give you, Joost.

(more screenshots)

Think YouTube, Kazaa, Skype, Firefox, Democracy Player, and MySpace all wrapped into one killer entertainment app.Complete with buddies, ratings, p2p distribution.

The kicker, targeted ads. That’s right, think adsense for TV.

Because the ads are more targeted, 2 things will happen.

1. Ads will be more impact-full and we will watch fewer of them with more value to our selves and to advertisers.
2. Becuase the programing is ad supported, it will be free.

Sense Wired doesn’t publish it’s offline content on-line I can’t link to the article but I will summarize it in a follow up post with some of the juicy tidbits.

,I have already signed up for the Beta and will let you know once I have a chance to give it a spin.

So now we have to wonder if they will use the new Adwords post and pre roll system for their ads or create their own.

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