DOUBLECLICK, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce today that it is setting up a Nasdaq-like exchange for the buying and selling of digital advertisements.
The service may make DoubleClick a more attractive acquisition target, according to advertising industry executives.
DoubleClick, which opened in 1996 as a pioneer in the placement of banner ads online, has evolved into a company that serves — separately — both buyers and sellers of digital advertisements.
Read the more »
Tags: internet, Business, webmasters, acquisition target, acquisition-target, ad space, ad-space, advertisements, advertising agencies, advertising-agencies, available space, available-space, banner ads, banner-ads, business, centerpiece, david rosenblatt, david-rosenblatt, doubleclick, gauge, marketwatch, mw, nasdaq, nyt, nytimes, place ads, place-ads, publish web, publish-web, web content, web publishers, web-content, web-publishers | No Comments »