All tag results for ‘video content’

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Ars Technica

Ars Technica and Joost are pleased to invite you to experience TV in an entirely new way.

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NBCU-News Corp.: More Like The Anti-YouTube Than YouTube Killer

A lot of attention has been paid here and elsewhere to the notion that major media companies were planning a MeTooTube. But the venture actually being created by NBC Universal and News Corp. goes far beyond—it’s more like the anti-YouTube. From the gate, this venture is aimed at high CPM and highly distributed advertising along with the video and social tools. The players involved don’t need to build distribution and brand—they start with both.

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