Twitter Does It Really Work?
It’s a typical Monday morning. Annie Boccio — wife, mother of three and freelance Web designer — has a long list of things to do at home.
But for now, she is sitting at her home computer in Green Brook, N.J., and composing her first “tweet” of the day.
“Good morning Twitter! All over the place today, lots of little errands and chores, phone calls to make, e-mails to send, glad I made a list!” Boccio writes at 9:52 a.m.
Within seconds, the short message is sent out to the computers, cellphones and PDAs of more than 100 of Boccio’s friends, acquaintances and online followers. Over the course of the day, Boccio will send out nearly two dozen more short messages detailing her day (she spoke to her Mom on the phone, ate too many chocolate espresso beans, blew off her to-do list). At 8:58 p.m., she finally signs off with a message about watching the latest episode of “Heroes.”
Personal Bee’s founder will come in as VP of business development at Technorati; we’re not sure whether the value of the target was in engineering, where Technorati’s been weak. Any significance beyond that? One person familiar with Personal Bee says Technorati — which has in the past offered brand-tracking to marketers, ego-surfing to bloggers and search to ordinary users — plans now to build themed news pages in the style of Techmeme. 
