In light of Microsoft Vista’s tardy, ho-hum arrival–and its incomprehensible, off-strategy “Wow!” marketing campaign–let’s revisit, and hopefully debunk, a commonly held myth about Microsoft, namely, that the company has “bad” technology, but compensates with it’s “good/great” marketing.
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Tags: internet, Vista, ad campaign, ad-campaign, annihilation, cheesy, convincing testimony, convincing-testimony, cursory, david lynch, david-lynch, debunk, great marketing, great-marketing, hypocritical, leveraging, marketing campaign, marketing-campaign, microsoft bob, microsoft-bob, netscape, quality visuals, quality-visuals, tagline, type environment, type-environment | No Comments »
It just works
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That’s the new tagline Apple is using to woo PC users who are thinking of upgrading to Vista but find they must buy a newer, more powerful, and expensive PC first. And since you can run Windows on a Mac, why not get an Apple. Read the more »
Tags: Video, apple ads, pc users, super bowl, tagline, video, youtube | No Comments »
