It’s been more than a year since my dMarc Broadcasting colleagues and I joined Google. We’ve been taking incremental steps toward our long term vision of bringing simplicity, efficiency, and accountability to the buying and selling of radio advertising. To do this, we’ve fully integrated dMarc technology into Google AdWords, and we’ve partnered with hundreds of radio stations across the U.S., connecting these broadcasters to new advertisers who in many cases had previously not advertised on radio.

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