There is little doubt that RSS is a disruptive, game-changing technology. The so called Really Simple Syndication (previously also called Rich Site Summary and RDF Site Summary), has powered a fundamentally new way to deliver and consume web content. Before RSS, users had to visit individual web sites to find out what was new. Today, news is delivered via RSS directly to web browsers, desktops and aggregators. With RSS, the dynamics of the web changed into an on-demand medium.RSS usage has since spread beyond simple news delivery. Companies like de.licio.us, Flickr and YouTube added another dimension to RSS - i.e. they made it an integral part of the Social Web (social networking, photos, video, etc). Also Google built Google Base, its Craigslist competitor, entirely on RSS. Other companies too are beginning to extend RSS, sometimes with proprietary extensions.

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