DoubleClick to Set Up an Exchange for Buying and Selling Digital Ads
DOUBLECLICK, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce today that it is setting up a Nasdaq-like exchange for the buying and selling of digital advertisements.
The service may make DoubleClick a more attractive acquisition target, according to advertising industry executives.
DoubleClick, which opened in 1996 as a pioneer in the placement of banner ads online, has evolved into a company that serves — separately — both buyers and sellers of digital advertisements.
Clicksor is easily the current leader of the small publisher Adsense competition. They have payouts upto a market leading 85% and unlike a number of alternatives the cost per click bid values are high enough that you can earn a decent income. They are also, in my experience, much more tollerant than Google. Their terms and conditions suggest that you should only place one copy of their code on a page but as long as you only place a single pop-up or DHTML code on a page they seem happy to let you place many context sensitive ad blocks on a single site.
