Web search leader Google’s market share inched up to 64 per cent of all queries among US internet searchers in March, gaining further ground against Yahoo! and Microsoft, according to a survey released by Hitwise.
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hi5, which launched in late 2003, is a massive MySpace-style social network. The site targets the teens and twenties demographic and claims to have over 40 million members. According to the latest Hitwise stats (June ‘06), hi5 is the 8th most visited US social network. However, the site is losing market share - it now accounts for 0.78% of the social networking market, down from 1.06% in May. And although not explicitly stated, Hi5 appears to be more targeted than MySpace - many of the site’s users are fans of HipHop and R&B.
Tags: myspace, internet, Music, demographic, explicitly, hi5, hiphop, hitwise, market share, market-share, music, networking market, networking-market, now accounts, now-accounts, social networking, social-networking, targets | No Comments »

Last week this article was published in iMedia Connection. I looked at search trends for the recently announced iPhone compared to the newly launched Windows Vista along with demographic profiles of traffic to the Apple and Microsoft websites in order to assess the differences in the two computer giants’ marketing strategies. Read the more »
Tags: internet, people, People, apple, computer giants, computer-giants, consumers, demographic profiles, demographic-profiles, engadget, hitwise, imedia connection, imedia-connection, iphone, macworld, marketing strategies, marketing-strategies, massive surge, massive-surge, microsoft websites, microsoft-websites, new operating system, new-operating-system, product launch, product-launch, search trends, search-trends, smart phone, smart-phone, steve jobs keynote, steve-jobs-keynote, target audiences, target-audiences, two computer, two-computer, windows vista, windows-vista | No Comments »

Bebo, the social network that’s been hot on the heels of MySpace in the UK market, has now overtaken MySpace in weekly visits, according to Hitwise.
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Tags: myspace, internet, Bebo Overtakes MySpace in UK, Bebo-Overtakes-MySpace-in-UK, bebo, competitor, friendster, hitwise, hot on the heels, hot-on-the-heels, internet users, internet-users, launch, market share, market-share, music service, music-service, myspace layouts, myspace-layouts, related news, related-news, session time, session-time, skins, tidbit, viacom, videoegg, whiteboards, www google, www-google, xanga, youtube | No Comments »