AOL is in the process of purchasing targeted ad provider, Quigo, in a deal reported to be worth $300 million. It appears this is an attempt by the Time Warner company to compete with the increased efforts of Google and Yahoo in the advertising marketplace.
The purchase will give AOL two new tools in their arsenal in this increasing advertising war. AdSonar, much like Google’s AdSense,
Source and more : www.mashable.com
We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers.
Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions.
Updated for WordPress 2.0…
AdSense-Deluxe is an easy-to-use plugin for WordPress 1.5+ (including WP 2.0) for quickly inserting Google or Yahoo! ads into your blog posts, and managing when and where those ads are displayed. It was developed for my own use after an exhaustive search for a similar tool turned up nothing adequate.Have you added Google AdSense to your WordPress blog yet? Or maybe thought about it? I was thinking about this last year and knew I could do it generically in the templates, or painfully by pasting the AdSense code into each post I wanted it in, but neither seemed like the optimal way to accomplish my aims. I wanted some flexibility in deciding which posts ads appear in and perhaps some control of which ad format would display in any given blog post.
In Dell Computer’s revolutionary direct sales model, which altered the evolution of American business, component parts for building customer orders were purchased at or near the time of the order, reducing to near-zero inventory on hand and accelerating the company’s rise to profitability. Google is already pretty profitable in its own business, but today it confirmed rumors that it will experiment with an approach to advertising sales that Michael Dell might appreciate: a cost-per-action model where the advertiser pays when the sale is made.
There are a couple bits of interesting YPN/Yahoo related news recently. The first is that Yahoo’s new product, MyBlogLog, happens to do Adsense tracking. This means that if you use MyBlogLog, Yahoo could be learning proprietary information about your Adsense to use to improve their competing YPN product: Read the more »
