Google buys Doubleclick
In its largest acquisition yet, Google has agreed to pay $3.1 billion in cash for online ad company DoubleClick, the companies announced.
The deal gives Google a large network of advertisers and Web publishers to serve and sell ads to, and it boosts the search giant’s banner advertising business, which lagged rival Yahoo’s.
The acquisition, which is expected to close sometime later this year, also will give media agencies and advertisers the ability to manage integrated search and display ad campaigns through one centralized console, Schmidt said. “The whole system will run faster,” he said. “Users will benefit from more targeted ads.”
Search engine giant Google is launching My Maps, a new feature of Google Maps that enables users to create custom maps for personal use or sharing through search.
