Music site Last.fm bought by CBS
CBS has purchased Last.fm, a social-networking site devoted to music. What it plans to do with the site, however, isn’t clear yet.
With the US$280 million deal, announced Wednesday, CBS has acquired a popular social-media technology: the music “scrobbling” engine developed by Last.fm that analyzes what its members listen to. Based on scrobbling results, Last.fm offers recommendations for members’ playlists, creates personalized radio stations, and connects members with people who share similar tastes.
