In Dell Computer’s revolutionary direct sales model, which altered the evolution of American business, component parts for building customer orders were purchased at or near the time of the order, reducing to near-zero inventory on hand and accelerating the company’s rise to profitability. Google is already pretty profitable in its own business, but today it confirmed rumors that it will experiment with an approach to advertising sales that Michael Dell might appreciate: a cost-per-action model where the advertiser pays when the sale is made.

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