IMSG Buys Zap Medya
International Marketing & Sales Group Limited (AIM: IMSG), the emerging markets focused sales & marketing company, today announces its agreement to acquire the Turkish online marketing and advertising services agency, Zap Medya Tanitim ve Iletsim Hizmetleri Dis Tiscaret A.S (“Zap”) for a total maximum consideration of approximately US$13m.
The acquisition will provide IMSG with an expanded presence in the fast-growing Turkish market and provide a gateway to central and Eastern Europe and the Middle East.
Zap will become a key part of IMSG’s internet offerings and strategy for growth across emerging markets and will strengthen its existing interactive business significantly.
