AOL Purchasing Quigo For $300 Million?
AOL is in the process of purchasing targeted ad provider, Quigo, in a deal reported to be worth $300 million. It appears this is an attempt by the Time Warner company to compete with the increased efforts of Google and Yahoo in the advertising marketplace.
The purchase will give AOL two new tools in their arsenal in this increasing advertising war. AdSonar, much like Google’s AdSense,
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