The propaganda

With only one or two exceptions, most decent LCDs look the part of a premium centre piece for your home cinema setup. They tend to lean towards a minimalist design that keeps your attention on the picture quality rather than making too big a deal out of the unit itself.

Which is all well and good when the TV is switched on, but when powered down, even some of the best look a little uninspiring. Here’s where Loewe has stepped in, offering a unique design that allows you to customise several key aspects of its appearance to suit your taste.

The Individual Selection only comes in three sizes, (26”, 32” and 40”) but with pick-and-mix features, there are around 400 possible configurations that you can choose from. The Loewe website has a configuration tool that offers five different colours for the front panel and nine different coloured insets. Then, for a more practical aspect, you can choose from loads of different type of stand, as well as optional upgrades including digital tuners, DVD players and recorders, and speaker packages.

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