There’s been much talk of the Urban Mobility Bike (folds up… i’ve included the collaborative short NSFW film PUMA and Ryan McGinley teamed up with the Serpentine Gallery on at the end of the post) as well as the limited edition Urban Mobility Bag (top left, whit bag with the wood bottom)… but i’ve heard little about the whole collection, OR the incredible website they’ve made around it (which is SO awesome, i need a separate post for it, coming next).

So here are the products i’m in awe of currently… more or less everything integrating wood into the products: The roller is just incredibly sleek and gorgeous! The totes with the contrast of the wood paneling are just breath taking… and that wallet! OH, and the belt? It’s airport friendly! No metal parts, so you can keep your pants up while you go through security!

Is this short film a cynical exercise in using nudity to sell a range of clothes or a piece of art “celebrating movement, fantasy and the freedom to go naked” that just happens to have a commercial sponsor?

And am I posting it because I want an answer to the above; because I like the film; because I am shilling for Puma or because getting some tits on my blog might drive some traffic? Hmmm. In fact I kind of like the innocence of the film - it’s sweet don’t you think?

,
Download Video Puma Urban Mobility.mov
Mirror Download :V Magazine Puma Urban Mobility.mov
Puma: http://www.puma.com/
Ryan McGinley: http://www.ryanmcginley.com/
Serpentine Gallery: http://www.serpentinegallery.org/

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