Google has bought exclusive rights to use an advanced text search algorithm, Orion, invented by Ori Allon, a 26 year old UNSW PhD student. The University earlier held talks with Google, Yahoo and MSN but finally Google managed to clinch the deal. Google also hired the algorithm developer.

It’s been a big few weeks for Ori Allon, the University of NSW student behind the advanced text search algorithm that Google has secured the rights to develop.

Just over a year ago, having completed his master’s degree at Melbourne’s Monash University, he headed north for Sydney to work on a research project at the University of New South Wales under the guidance of Eric Martin.

While Ori Allon is the key person behind Orion, the university retains ownership of the intellectual property as it was developed within the university’s research facilities. That could mean a steady flow of royalty payments if the process is eventually integrated into Google’s search engine.

Garett Rogers from Zdnet say :

Rumor has it that Google may be getting rid of the elusive, but very important PageRank — that friendly green status bar on the Google Toolbar that website owners try to build up. PageRank is what made Google’s search results as good as they are — it is one of the many factors that help the search engine determine how to rank results.

The webmasters at Digital Point want some clarification though. It’s been far too long since the last “Pagerank toolbar export” happened, and that doesn’t sit will with people who put effort into building links.

theregister.co.uk 18 months ago says : Google buys Orion algorithm

Source : zdnet, theregister.co.uk, University of New South Wales

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