On-portal mobile game revenue jumped 61 percent year-over-year to $151 million in Q4 2006 (see Table 1). Nearly 17.4 million mobile consumers downloaded a mobile game last quarter, up 45 percent from a total of 12 million downloaders a year ago, according to Telephia, the world’s largest provider of syndicated consumer research to the telecom and mobile media markets

. On-portal mobile game revenues also account for 74 percent of total mobile game revenues, while off-portal downloads account for the remaining 26 percent. While revenue is growing, revenue growth is slowing consistent with a market that is maturing.

Mobile games have not been limited to the typical console game demographic of men 18-24 years old. The demographic is much broader, and includes women and all ages. Sixty-five percent of all games are purchased by women. Forty percent of all games are purchased by mobile consumers age 25-36.

“The mobile game industry has seen strong growth very quickly with titles that appeal to a broad demographic. However, the industry is faced with a new challenge in order to sustain its growth. Several new mobile content services such as mobile video and full-track music are also competing for the mobile consumers’ attention and wallet,” said Kanishka Agarwal , Vice President of Mobile Content, Telephia.

The mobile game market continues to be a highly competitive space, with nearly 90 publishers vying for a piece of the market. EA Mobile leads the on-portal game download market with nearly 28 percent of total revenue. Gameloft and Glu Mobile share the second tier with 11 percent each. Namco, I-play, Digital Chocolate, Hands-On Mobile, Superscape, Capcom and Oasys Mobile make up the next tier of players with revenue shares ranging from 2-6 percent. Original News : www.slashphone.com

,

Related Posts

• Revenue from AdSense continues Google’s momentum as the company looks forward to acquiring DoubleClick
Revenue from AdSense continues Google's momentum as the company looks forward to acquiring DoubleCli...
• IPod/iPhone market to double by 2010
The analysts at iSuppli expect the iPod-dominated market for media and music players to double betwe...
• Podcasting to Generate $400 Mil. in Ads by 2011
Well, if you haven’t started podcasting for fears that you will be unable to monetize all your har...
• Cisco Buys WebEx for $3.2 Billion
News is just breaking that Cisco has agreed to aquire WebEx for $3.2 billion in cash. In 2006, WebEx...
• Japanese Phone Subscriptions Top 100 Million
Mobile phone users are a ubiquitous sight in Japan, where people use the phones for everything from ...
• October video game sales top $1.1 billion
news.com - U.S. sales of video game hardware and software jumped 73 percent in October, with Ninten...
• Google’s Got Game. Advertising, That Is
Google has made a foray into in-game advertising for video games with an agreement to acquire Ad...
• AMD reports $611 million loss
Sunnyvale (CA) - Declining microprocessor sales as well as dropping average selling prices for its m...
• Oscar iPhone clip hits the right ringtone
Hello? Hello? Some called the commercial pretentious, others seemed to love it. My friends texted...
• Dealing with the Internal Revenue Service
Every year, the Internal Revenue Service has a busy schedule trying to facilitate and ensure tha...