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Live from Macworld 2007: Steve Jobs keynote Apple part 1

Category iPhone | Permalink | 5. February 2007

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The game is on! Keep refreshing this page for a steady stream of updates. The keynote should get rolling sometime after 9am PST.

7:54am - We’re here, standing in line waiting to get in. People have been camped out since 9pm last night, there are at least three or four thousand people here minimum. Security detail is unreal.

8:11am - Paul Otellini and the CEO of Quanta are here, in the VIP line.

8:23am - Yup, Apple Store is down!

8:56am - We’re in! Almost the same seat as last time we did this.

8:57am - Everyone’s shuffling in — including Jobs’ family, who just rolled past. When the press barrier came down it was a mad rush to the elevator, people being trampled.

9:06am - Apple’s standard tracks are playing: Gnarls Barkley, Coldplay, Gorillaz. You’d think they’d cycle through some of these tunes.

9:12am - “Good morning ladies and gentlemen, Welcome to the Macworld 2007 keynote address.” Just a few minutes more now here.

9:14am - Ok, here we go. They’re playing James Brown. Unreal applause for Steve — he’s wearing the classic Jobsian garb.

9:15am - People are standing on seats. “We’re going to make some history together today.”

9:16am - “It was just a year ago we announced we were going to switch to Intel. A huge heart transplant. A beautiful seamless version of OS X for Intel processors. Our hardware team got to cranking out a new Mac with Intel processors every month.”

9:17am - “We’ve had an extremely successful year, I want to thank our users very much. Our retail stores are selling half their Macs to people who’ve never owned a Mac before. Switchers. More than half the Macs sold in the US are to switchers.Here’s a new one soon, Jim Allchin from Microsoft.” Heh.

9:18am - They made a Vista ad. Hodgman and Long; he’s in a hospital gown, going into “major surgery,” upgrading to Vista.

9:20am - “2007 is going to be a great year for the Mac. Over the next several months we’re going to roll out some awesome stuff for the Mac. The first thing I’d like to do is give you an update on our music business.” Introducing the 5G iPod, nano, and shuffle — “It’s the world’s most popular video player by a wide margin, and the new nano is the world’s most popular MP3 player by a wide margin. The shuffle is the world’s most wearable MP3 player.” Chuckles. “We have sold over two BILLION songs on iTunes.”

9:21am - “There was an article recently stating that iTunes sales have slowed dramatically; I don’t know what data they’re looking at…” (Shows chart with insane upward slope.) “We are selling over 5 million songs a day now. That’s 58 songs every second… the last time we talked we were the fifth largest music retailer in the US. We have now passed Amazon; we sell more music than Amazon and we are now #4.”

9:22am - “And you can guess who our next target might be.” (#3 is Target.) “I’m very pleased to report that we have sold 50 million TV shows. Let’s go on to movies… when we decided to sell movies, Disney was our pioneering partner. In the first four months of selling movies we have sold 1.3 million movies on iTunes. And today we have a new partner selling movies on iTunes — that partner is Paramount.” Loud applause, people love Paramount. Tomb Raider, Italian Job, Wrath of Khan, Chinatown, Zoolander, School of Rock, Sum of all Fears. “We are moving up to over 250 movies offered on iTunes.”

9:23am - “As I said, we have a very strong lineup of players this holiday season. We had a new competitor this holiday season, Microsoft’s Zune. How’d they do? They garnered 2% market share in November 2006… we don’t have data for December. No matter how you try and spin this, what can you say?” Zune goes aflame. Oh, Steve.

9:26am - New ads. Same vibrant colors dancing spastically on black background to indie rock. It’s a party up in here. “Just to let you in on our process a little bit — these guys are incredibly creative, they just couldn’t stop. They took these same dancers and came up with what you’re about to see…” another ad, same but this time with graffiti-esque background. Those will be running shortly. “Now I’d like to talk about a product we introduced in September. It’s called Apple TV.”

9:27am - “You should go with your codename — I might call this iTV five times, but it’s Apple TV. You can buy great content on iTunes… and you can put that content on your iPod. Now you can buy a widescreen TV and hook up an Apple TV to it, and wireless transmit that content to your bigscreen TV. It’s that simple. Let’s look at the back to refresh ourselves. USB 2, Ethernet, WiFi, HDMI, component, audio, and optical out.” Same as it was September, no real surprises here.

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