10:52am - We’ve immediately dropped back into cuecard keynote mode, stats on Cingular, stores, distribution, yadda. “We’re pleased to partner with Apple to deliver one of the most eagerly anticipated products ever — the iPhone.”

10:53am - “We are changing the way companies work together. Apple and Cingular have a multi-year exclusive partnership. This is not an MVNO — ours is a unique relationship that lets Apple be Apple, and let’s Cingular be Cingular.”

10:54am - “iPhone owners will be Cingular and AT&T customers — they’ll get the best network and service in the business. Apple… Cingular… and AT&T have come a long ways.”

“I hope you’re as excited as we are… this is going to be a terrific ride.” Huzzah, he’s off stage!

10:56am - And Steve’s back… “As Stan’s said, we started working together about two years ago, and we come from two different worlds. We love these guys, we’re going to bring some great stuff to market over the years together. Let’s take a look at this market and how big it is. So how big is this market…” Clickers are dead, even his replacement. “They’re scrambling back stage right now.” Laughter.

10:56am - “You know, when I was in high school, Steve Woz and I made this little device called the TV jammer — this little oscillator that put out frequencies that would screw up the TV… We’d go into a dorm at Berkeley we’d screw up the TV while people are watching Star Trek.” Ok, we’re back…


10:57am - 26m game consoles sold, 94m digital cameras, 135m MP3 players, 209m PCs, 957m phones… 1% market share is 10 million phones. “Exactly what we’re trying to do, 1% market share in 2008, 10 million units and we’ll go from there.”

10:58am - “So, today we’ve added to the Mac and the iPod, we’ve added Apple TV, and now iPhone. And you know, the Mac is the only one you really think of as a computer, and we’ve thought about this and we thought, you know, maybe our name should reflect this better than it does.”

“From this day forward we’re going to be known as Apple, Inc. We’ve dropped the computer from our name.”

10:59am - “You know, I didn’t sleep a wink last night, I was so excited about today. We’ve been so lucky at Apple, we’ve had some real revolutionary products. The Mac in 84, the iPod in 2001, and we’re gonna do it again with the iPhone in 2007 — we’re VERY excited about this.”

“There’s an old Wayne Gretsky quote I love — ‘I skate to where the puck is going to be, not to where it’s been.’ That’s what we try to do at Apple. Thank you very, very much.” Huge, huge applause, standing ovation.

11:00am - “Thank you, thank you. I’d like to highlight the folks that worked on this product… can all the folks here who worked on this product please stand up? Let’s give them a round of Applause.”

11:01am - “I also can’t leave without thanking our families — they haven’t seen a lot of us in the last 6 months. Without their support we couldn’t do what we do. You don’t know how much we need you and appreciate you, so thank you.”

“We’ve got a really special treat today, we don’t have a lot of traditions at Apple besides making great products. One of them is that John Mayer has helped us at every Macworld over the years.”

11:02am - “It’s our pleasure to welcome John Mayer,” who will now play the keynote off. Anyone else remember that Chappelle show sketch?

That’s it! http://www.engadget.com

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