“After today, I don’t think anyone’s going to look at these phones the same way agaoin.”

10:42am - Accessories: stereo headphones with a tiny dongle, mic and a switch. Push it together to answer or hang up on a call.

Bluetooth accessory: headset, black and thin “incredibly small” one button on the top, automatically pairs, “It’s really simple.”

“It’s the coolest one we’ve ever seen.”

Battery life: “A lot of these phones have low battery life. We’ve managed to get 5 hours of battery of talk time, video, and browsing. 16 hours of audio playback.”

10:44am - We’ve been pushing the state of the art in every facet of this design. We’ve got the multi-touch screen, miniaturization, OS X in a mobile device, precision enclosures, three advanced sensors, desktop class applications, and the widescreen video iPod. We filed for over 200 patents for all the inventions in iPhone and we intend to protect them.”

“We’ve advanced the state of the art in every aspect of design. It’s the ultimate digital device. So what should we price it at?”

10:46am - “Our most popular iPod is $199 — what’s a smartphone cost? Somewhere around $299 with a two year contract.”

He’s combined the two for a $499 for the combo– “What should we charge for the iPhone? We should charge more for this stuff!… “

10:47am -

So how much more than $499 should we price it? We thought long and hard about it… it does so much stuff…” He’s stalling for the drama. Enough Steve!

“What should we price it at? For a 4GB model we’re pricing it at $499 — no premium whatsoever.

“We’re going to have an 8GB model for just $599.”

10:48am - “When’s it going to be available? We’re shipping them in June — we’re announcing it today because we have to go get FCC approval… we thought it’d be better to introduce this today rather than let the FCC introduce this. Europe in the 4th quarter of this year, Asia in 2008. “We’ve chosen Cingular.”

“They’re going to be our exclusive partner in the US — it’s a unique partnership though. We’re going to be doing innovation together. We worked on visual voicemail, the first fruit of this collaboration. We’ll be selling iPhone through our own stores and Cingular stores.”

10:49am - “It’s my pleasure to introduce the CEO of Cingular, Stan Sigman.” Why hello Stanny boy.

“We entered into contractual agreement without ever even seeing the phone — that’s because of the confidence I have of Steve to deliver on his vision…

10:50am - “It’s a real honor for Cingular to be partnering with Apple — it’s AT&T. Days ago Cingular became a part of the new AT&T…” AT&T logo up on screen.

10:51am - “We’re announcing a partnership that takes the mobile phone experience to a new level by bringing together the best network with the best device. Networks are the foundation of what Cingular and AT&T do.”

“When it comes to networks AT&T wrote the book — their quality is legendary. Put this with Apple products together and what do you get? You get the best voice and data experience…” Man this guy is a total snoozer.

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