Google didn’t create the idea of building a great product and then figuring out how to make money from it. That strategy prevailed in the midst of the dot-com boom in the late-1990s.

Google didn’t create the idea of building a great product and then figuring out how to make money from it. That strategy prevailed in the midst of the dot-com boom in the late-1990s.

We’re not about to question the company’s ability to continue to thrive in search, but the fact is that Google’s well-known business-building strategy has really only worked in one area. Now, it is looking questionable whether it will be able to successfully apply that strategy to YouTube, its biggest acquisition.

Late last month came a glimpse of how Google was exploring the idea of making YouTube a worthwhile financial contributor. The company has floated the idea of placing ads somewhere in user-generated videos (say, at the start or finish) and sharing that revenue with the creator. It’s interesting, but it is also a strategy Google will approach with great care because above all it could kill user interest.

Read More Link : forbes.com

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