The $39 billion worth of Yellow Pages and Local Search and Directories advertising forecast for 2011 is a big part of Google’s growth forecast, and it is a very Google-centric part.

The Kelsey “Drilling Down on Local” Conference this week in Santa Clara was just a local stone‘s throw from Google CEO Eric Schmidt‘s Mountain View office in the Googleplex, but Google was not a principal local driller.

Hilary Schneider, Yahoo’s point person for finding “new ways of monetizing transaction listings,” was the key keynoter, touting the “research online, buy offline,” $1.3 trillion marketplace opportunity (see Yahoo unlocks local advertising value online).

Peter Horan, head of IAC Media & Advertising, extolled a“21st century content package” the likes of editorial Citysearch and viral InsiderPages to bridge the “Grand Canyon of local,” in his keynote (see IAC’s Peter Horan: Front door content drives local strategy).

Source : www.webcitynews.com

Related Posts

• Download Free Cell Phone Videos 3gp with Google
Do you want to download a bunch of free videos for your cellular phone? This technique will show you...
• Google chooses South Carolina for new datacenter
South Carolina’s government has announced that Google plans to invest $600 million in a new datace...
• Blogging With WordPress - Free Video Tutorial
Beat the learning curve and start a WordPress blog the easy way. Free video tutorial guides you step...
• Getting hippy with it
In recent times, the question that guys fear most coming out of a girl's mouth is 'Does my bum look ...
• Google Works On Syndicating Video Content On Web Sites
Google, after creating an empire of online advertisements, plans to carry out other remarkable plans...
• Ladies take over the UK Internet
The BBC has run a story on Nielsen research showing that the most prevalent users of the Internet in...
• Dev Chair : Web 2.0 and future of desktop blogging clients
With all the new and shiny Web 2.0 applications coming out, one may easily be convinced that de...
• Cancer patient has Xbox 360 stolen whilst in hospital
There's inhumane, and then there's despicable, but unfortunately for a 17-year old cancer patient ...
• Youtube Video : Tyra Banks Squeezes Katharine McPhee’s Breasts Video
One of my new obsessions, American Idol runner-up Katharine McPhee, recently taped an episode of...
• Google’s new mobile search
Google has unveiled a redesigned mobile search interface with an emphasis on varied result types...