Fashion - The full-frontal shot is the LA Galaxy star’s first US advert for the Italian underwear giant, with more planned for the future.

Becks has signed a three-year deal, rumured to be worth about $20 million and his images will be plastered on billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

The 32-year-old was an obvious choice for Armani.

“David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He is considered as one of the world’s most talented soccer players and a former captain of his national team, but his image has come to stand for more than this,” Armani said.

“He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that.”

Click here to see the wonderful David Beckham image

Becks says: ‘I first met Mr Armani quite a few years ago while I was working with the England team when he designed our World Cup suit.’

‘I’ve been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I’m happy to be working with him now.’

The ad will be used to boost Beckham’s US fan base when the ad debuts in a special gatefold in the February edition of Vanity Fair USA.

Source : www.news.com.au

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